ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed rapid changes over the years. One of such changes is data driven advertising. Marketer and businesses are shifting focus to online advertisement due to the emergence of information technology and cheap access to the internet. Other reasons why marketers prefer online ads to traditional forms of advertising include cost, wide coverage, the interactive nature of online ads and its appeals to the younger population. However, the extent to which these data driven advertisements affect the purchase behaviour of consumers has not been extensively explored. In view of this, the study sought to examine the perception of internet users towards data driven ads and how such perceptions influence their purchase behaviour. To achieve this objective, a survey was conducted among students of Babcock university and Lagos state University to represent the population of internet users. A total of 248 of these respondents were conveniently sampled for the study.
ABSTRACT
There has been a rising concern on the security of the country. This project is focused on studying the effect of Law enforcemen...
ABSTRACT
The research presented in this work highlights a complex and rapidly changing set of dynamics...
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In recent decades, the idea of success has gotten a lot of attention, and it's now u...
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This research work used shea nut (vitellaria paradoxa) shell and cow hoof (bauhinia ungulata) as the reinforcement materials in...
ABSTRACT
The broad objective of this study is to examine the influence of Nigeria mass media on politic...
Abstract
The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this ai...
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of produ...
ABSTRACT
This study examined the Impact of Government’s Poverty Reduc...
ABSTRACT
Housing shortage is one of the most serious developmental challenges presently confronting Nigeria. Stakeholder...
BACKGROUND OF THE STUDY
COVID-19 was found in Wuhan, China, in December 2019. However, it spread quickl...